What do we do?

We know that virtually everyone stops their search as soon as they find what they’re looking for. Usually within the top 10 or 20 results. If the search is not successful within 20 to 30 results, the search is most often abandoned. (Surfers go to different engines or use different keywords.)

So, what we do can be put simply:
We try to get you into at least the top 30 rankings for a given search engine.  The methods we use may get you into the top 4 or 5 positions. And, if you choose our guaranteed program, we offer a full refund of fees if we fail.

What we don't do

We don't "spamdex." Many online search engine services work by flooding the Net with hundreds—even thousands—of specialized webpages centering on certain keywords. Whereas this approach may in fact be effective in the short term, seasoned SEO professionals observe the inherent risks.

Imagine, for instance, that you wanted to promote a new dry-cleaning business in your neighborhood. You might consider designing a low-cost handbill and then plastering it over every window, street sign, and doorpost in a ten-block area. There is no doubt that you would be noticed—but your reputation and credibility would suffer and, in the event you violated a law or local code, you might ultimately pay a high cost.

In the same vein, flooding the Net with hundreds of pages that “redirect” traffic to your sight has been assailed or banned by all of the major search engines. Most engines warn vendors that such practices may result in their listings being permanently removed. For this reason, among others, we will not employ these practices. We believe in an ethical and professional service since both your reputation—and ours—is at stake.

Cloaking

"Cloaking" is the use of specialized technology to feed one version of your site to the search engines (an optimized site) and another version to the surfer (one that is simple and attractive.) This allows the optimizer to embed strategies in the site without concern for esthetics. Cloaking is controversial, however, since many of the top engines are concerned that the technology will allow sites to feed incorrect content to the engines in order to get top placement. For instance, a pornography site might present itself to the engines as a legitimate business in order to garner traffic.

Currently we do not support this technology, although we will take a request for this service under careful advisement. Our philosophy is to stay conservative in respect to untested or controversial technologies. We will keep our eyes on the long-range view and avoid techniques that we think will create problems in time.