FOR IMMEDIATE RELEASE

Novation, Inc. Launches SearchCoach.com
ROCHESTER, NY - October 8, 2002 -- Novation Corporation today announced the launch of SearchCoach.com, an online service for Internet professionals. Built upon the success of other Novation properties, SearchCoach offers a consultative approach to the field of “search engine optimization,” the technology of achieving high ranking in one or more Internet search engines.

"SearchCoach will be directed towards small-to-midsize businesses seeking recognition in the highly competitive Internet marketplace," said Novation CEO and SearchCoach director Terry Boothman. “Online businesses may thrive or perish depending on whether they can be quickly located. This can be extremely difficult to accomplish when the search words bring up thousands of competing results. Typically, one needs to be in the top ten or twenty listings in order to get a click-through."

The SearchCoach service purports to enable high listings through both consultation and application of strategies derived from insider technologies. “Optimization is both an art and a science,” said Boothman. “We have two main challenges at hand. The first is helping our clients make sense of the baffling and ever-changing technologies that drive the Internet. The second is creating a long-term strategy that produces reliable results.”

SearchCoach offers several levels of service including support for the “pay-per-click” services such as Overture.com, and a program option that carries a full money-back guarantee. Businesses may take advantage of a free position report showing where they stand in relation to competitors.

More information at www.searchcoach.com
email info@search-engine-optimum.com

About Novation, Inc.
Novation, Inc. represents a group of Internet properties including software, an online journal, several retail businesses, and a consulting service specializing in Internet marketing strategy. It was launched in 1995 with the introduction of the Writer’s Software Companion, a complex learning tool for fiction writers, and continued to develop its variety of enterprises in the following years. Novation founder Terry Boothman, a former adjunct professor, RIT, also teaches a seminar on web marketing in the Rochester, NY area, and publishes Writer Online, www.writeronline.us