The best time to begin optimizing a
site for the search engines and directories is even
before the site is launched -- during the initial
design process. Why?
All of the following design choices
need to be considered in light of best optimization
practices:
Choice of domain name and alternate
domain names
Choice of names of directory structure
Filenames
Image names
Image links
Image description tags
File size/download time
Linking structure
Navigational structure
Title, Description, and Keywords
meta-tags
Keyword choices in page content
Balance of keywords with other page
content
Other content and meta-tag areas
Clearly, the optimal time to make these
design choices is during the initial design stage. After
that, the web designer has to backfill, rework, or even
jettison elements that no longer make sense in light
of SE optimization needs. This takes time and costs
money. In many cases, the required changes are nearly
impossible without considerable redesign.
SearchCoach
has contracted with a top web design
firm to offer design models in which all of the
key optimization choices have already
been made and built into the design.
In effect, we pour your concept into the "mold,"
while also offering top-shelf custom design.
SearchCoach
models are NOT pre-fab websites. Your graphics and design
are developed as a totally custom process -- but the
models save you time and money, and let you hit the
ground running in respect to the search engines.
We offer models at three price levels
as shown below. Each model has been created using the
Level Two Optimization standard and will include: Interview
and setup, Keyword Analysis, Title, Description, and
Keyword tags for home page and up to 3 other pages and
additional "information" pages.
In addition, SearchCoach
will advise you or assist directly in choice of domain
names, and all other elements noted above. You'll save
money in both the design and
optimization phases of a site launch. Working with our
design partners allows us to communicate complex concepts
quickly and obtain exactly the execution required.
Prices assume sites of
small to moderate size, no more than 15 pages, and
do not include development costs for logos, web forms,
shopping carts, dynamic pages, webcopy, stock photography,
or other special features to be priced separately
if requested.
Models are priced according
to the graphic standard you choose:
Model 1
Design quality at an entry
level: basic design choices. Price: $1500
Model 2
Design at the quality level
of the top 100 sites who compete for your keyword(s).
Price: $3500
Model 3
Design at the quality at
the level of the top 10 sites who compete for your keyword(s).
Price: $5500
On the average, the pre-optimized
models will save you over $1,000 in total costs. We
guarantee best-in-the-business design work, and, yes,
we will offer demonstration sites on request.
Pre-Optimized
Design Models